HM: Target Audience Questionnaire Purpose and Methodology

Purpose and methodology 

• Our questionnaire contained eight questions, 3 of which were scaled questions, two open questions, one ranked and another semantic differential.we also used a yes or no question.These mainly leading questions will help us test our theory to our core audience and analyse what we need to change to suit our audience to appeal to them. The leading quantative questions are good for this as it gives us one of two answers and something we can work with to adapt our opening.

• The purpose of the questionnaire was to refine our characters and plot to appeal to our target audience more. For this we used specialised questions such as scaled quantative questions, ranked and semantic differential questions.

• For example we needed a better idea on the audiences view on murder in an opening sequence. This we therefore asked in a scaled question, to see whether we would have a murder scene in the opening sequence.

• Semantic differential questions were aimed to define the aspects of a horror antagonist. We then used characteristics such as sharp to scruffy and clever to simple. This will help to define the costume and persona of the antagonist.

• In our questionnaire we used a ranked to find out which location would be best for a psychopathic slasher film? We gave four options of woods, abandoned building, church, normal house. This will give us a clear understanding of what the audience will want to see and which location is the most favourable for this genre.

• A couple of open questions were also included to give participant an opportunity to express any individual traits he/she would like to see in a horror film. The purpose of this was to have a look at maybe some new and interesting ideas to use in our opening sequence.